Terms of Use and Privacy Policy

Effective Date: June 18, 2020
Website: 21st Century Equipment
Company Address:
21st Century Equipment
924 11th Street, Greeley, Colorado 80631
Contact Email: marketing@21stcenturyequip.com

Terms and Conditions

1. Introduction

These Terms and Conditions (“Terms”) govern the use of this Website and any related agreements or legal relationships with 21st Century Equipment (“Owner”).

By accessing or using this Website, Users agree to these Terms. If you do not agree, please discontinue use immediately.

2. Terms of Use

Unless otherwise specified, these general terms of use apply when accessing and using this Website. Additional conditions may apply in specific scenarios and will be clearly stated where relevant.

2.1 User Eligibility

By using this Website, Users confirm that they meet the following requirements:

  • They are at least 18 years old or using the Website under the supervision of a legal guardian.
  • They will comply with all applicable laws and regulations when using the Website.

3. Content Ownership and Use

Unless otherwise stated, all content available on this Website is owned or licensed by 21st Century Equipment.

The Owner ensures that all content complies with legal provisions and third-party rights. However, in the event of an issue, Users are encouraged to report any concerns using the provided contact details.

4. Access to External Resources

This Website may contain links to external resources operated by third parties. Users acknowledge that:

  • 21st Century Equipment has no control over third-party content and cannot guarantee its availability or accuracy.
  • Users should review third-party terms and policies before engaging with any external content.

5. Acceptable Use

Users must not:
✔ Use this Website in a manner that violates applicable laws, regulations, or third-party rights.
✔ Attempt to interfere with the Website’s security or gain unauthorized access.
✔ Engage in data scraping, unauthorized resale, or exploitation of Website content.

Failure to comply may result in suspension or termination of access.

6. Service Disruptions and Availability

The Owner reserves the right to suspend or terminate services for:

  • Maintenance, updates, or improvements to the Website.
  • Unforeseen circumstances beyond the Owner’s control (force majeure, labor strikes, power outages, etc.).
  • Legal or security reasons that necessitate temporary restrictions.

7. Resale and Commercial Use Restrictions

Users may not reproduce, duplicate, copy, sell, or resell any portion of this Website without prior written permission from the Owner.

8. Intellectual Property Rights

All intellectual property rights, including trademarks, copyrights, patents, and designs, belong to 21st Century Equipment or its licensors.

Users are not granted ownership of any materials and may not use trademarks or branding without written approval.

9. Common Provisions

9.1 No Waiver

The Owner’s failure to assert any right or provision under these Terms shall not constitute a waiver of any such right or provision. No waiver shall be considered a further or continuing waiver of such term or any other term.

9.2 Service Interruption

To ensure the best possible service, the Owner may interrupt the Website for maintenance, system updates, or changes. Users will be appropriately informed in such cases.

Additionally, the Service may be unavailable due to reasons beyond the Owner’s control, such as:

  • Force majeure events (e.g., labor strikes, infrastructure breakdowns, power outages).
  • Technical disruptions beyond reasonable control.

If the Service is permanently discontinued, the Owner will cooperate with Users to allow them to retrieve personal data or content in accordance with applicable laws.

9.3 Assignment of Contract

  • The Owner reserves the right to transfer, assign, or subcontract any or all rights and obligations under these Terms, considering Users’ legitimate interests.
  • Users may not assign their rights or obligations without prior written permission from the Owner.

10. Changes to These Terms

21st Century Equipment reserves the right to modify these Terms at any time. Changes will be effective upon publication, and continued use of the Website constitutes acceptance.

If a User does not agree with updated Terms, they must discontinue use immediately.

11. Contact Information

For any questions regarding these Terms, please contact us at:
📍 Address: 21st Century Equipment, 924 11th Street, Greeley, Colorado 80631
📧 Email: marketing@21stcenturyequip.com

12. Severability Clause

If any provision in these Terms is found to be invalid or unenforceable, the remaining provisions will remain in full force and effect.


Privacy and Data Policy

21st Century Equipment.

Effective Date: Feb 4th, 2025

THE FOLLOWING PRIVACY AND DATA POLICY (“POLICY”) DISCLOSES THE PRIVACY AND DATA USE PRACTICES OF 21ST CENTURY EQUIPMENT. (“US,” “WE,” OR “OUR”) FOR ALL DATA OR INFORMATION WHICH WE RECEIVE FROM YOU, EITHER DIRECTLY OR THROUGH A THIRD PARTY, INCLUDING, WITHOUT LIMITATION, IN PERSON OR BY PHONE AT OUR RETAIL LOCATIONS OR THROUGH WEBSITES, APPLICATIONS, EQUIPMENT, DEVICES OR THE PROVISION OF PRODUCTS OR SERVICES TO YOU. WE CREATED THIS POLICY TO COMMUNICATE OUR PRIVACY AND DATA POLICIES TO EACH OF OUR CUSTOMERS (COLLECTIVELY A “CUSTOMER,” “YOU” OR “YOUR”) WITH RESPECT TO YOUR INFORMATION.

1. What and How Information is Collected

We collect and share both your Customer Data and Machine Data (collectively “Data”) as described in this Policy.

a. Customer Data. To purchase, access, receive, download, upload or use goods or services from us, you may be required to create an account with us, John Deere or another equipment supplier and/or provide various information, which may include personally identifying information (collectively, “Customer Data“). Personally identifying information is information that can be used to identify, locate or contact you.  If you have a user account with us then you are responsible for maintaining the confidentiality of your user name and password and all uses of your account and password. You agree to immediately notify us of any unauthorized use of your account. If a Customer directly or indirectly communicates with us by e-mail, posts or uploads content or information to a website or application to which we are provided access or otherwise completes online forms, any information provided in such communication will also be collected by us as Customer Data (or Machine Data, as applicable). Data may be collected by us directly from you or your equipment or it may be delivered to us by third parties if you authorize such access be provided by the third party (such as through the JD LinkTM Telematics system for John Deere Equipment). By providing Customer Data directly to us or granting us access to Customer Data from a third party, you grant us a royalty-free, non-exclusive, perpetual license to use such Customer Data in accordance with this Policy.

Customer Data may consist of the following types of information:

Personal Data. Personal Data includes your name, user name, mailing address, e-mail address, phone number, zip code, social security number and similar personal information. We use Personal Data to send Customers e-mail, written or other forms of communications regarding:

i. Goods or services requested or purchased by Customers;

ii. Promotional or informational materials about our company, affiliates and/or third parties with whom we conduct business and the related goods and services provided by such businesses;

iii. Machine-specific information to participating Customers; and

iv. Updates, advertisements, offers and announcements relating to the goods and services of our company, affiliates and/or third parties with whom we conduct business.

You consent to receive communications from us electronically, but have the ability to opt-out of receiving future e-mails of the type described in (ii)-(iv) by contacting us at the following email address marketing@21stcenturyequip.com or changing your account preferences, if applicable. Notwithstanding anything to the contrary in this Policy, we may communicate with each Customer by e-mail if such e-mail communication is sent for the purpose of protecting the interests of Customer, including any Customer Data, property or other data, or to provide Customer with any notification or disclosure that may be required under applicable law or our Policy. Accordingly, as a Customer, you agree that all communications, disclosures, and notices sent to you by e-mail satisfy any requirement that notice be provided in writing.

Text Message Opt-Out: If you are receiving text messages from us and wish to stop receiving them, simply respond with either “STOP” or “UNSUBSCRIBE” to the number from which you received the message. You will not receive further text messages unless you opt back in.

Transaction and Demographic Data. We collect transaction information about your purchases, inquiries and customer accounts to fulfill orders or for our general business needs, including maintenance and warranty services. We also may collect general demographic or preference data regarding your interests, goals or needs to understand who you are and what products and services may interest you or meet your needs.

Social Media Information and Third-Party Advertisers.  We may provide functionality for you to register for an account and transfer information from a third party account, such as Facebook or Twitter. You agree that we may collect such information and associate with your other personal information. In addition, we have a variety of third-party platforms that we may use for advertising and analytics management, including Google’s AdSense and Tag Manager systems, New Relic, and Web Performance, among others, that provide information about you, including Machine Data, to us to facilitate our marketing and sales process and which we may combine with other Personal Data.

Financial Data. We may collect financial information from you to complete purchases of goods or services, such as credit card information or your billing address. If you purchase products for personal, family, or household use through financing that is provided by us or facilitated by us, then you have the right to request that we not share any of your personal information derived from that transaction with unaffiliated third parties outside of the requirements to complete your requested transaction by submitting the opt-out form attached to the bottom of this Privacy and Data Use Policy. We may also assist you in applying for financing with certain third parties or engage in direct financing with you. We may report information about your account to credit bureaus. Late payments, missed payments, or other defaults on your account may be reflected in your credit report.

b. Machine Data. Machine Data includes information that is generated by, collected by or stored on your equipment or any hardware or device interfacing with your equipment, and may be provided directly through such equipment, hardware or device or indirectly when reported to us through you or a third party (collectively, “Machine Data”). Machine Data includes, without limitation, the following data, which we may track, collect, receive and use in accordance with this Policy:

i. Technical information including IP addresses, persistent identifiers, statistical utilization, transmission and access methods and sources, and preference information that is collected by cookies, web beacons, or other similar device-based collection technologies. This may include any search that led you to our website, your connection speed or type, and your browser or device information. You may block all cookies by following the instructions in your browser’s supporting documentation;

ii. Equipment use history including fuel usage, number of engine hours, diagnostic data, software and hardware version numbers, geolocation data, and other equipment data; and

iii. Agronomic information including plant, chemical and fertilizer application rates, recorded yields, soil types and moisture levels, and similar crop or  field-based information.

Machine Data may be collected by us directly from you or your equipment or it may be delivered to us by third parties if you authorize or allow such delivery or access from the third party (such as through the JD LinkTM Telematics system for John Deere Equipment). By providing Customer Data directly to us or granting us access to Machine Data from a third party, you grant us a royalty- free, non-exclusive, perpetual license to use such Machine Data in accordance with this Policy. We are not liable for any errors, omissions, interception, loss of data, lack of capacity, lack of coverage or lack of availability, or other errors related to the transmission of any Machine Data by any third party.

YOU AGREE THAT YOU WILL CLEARLY AND CONSPICUOUSLY NOTIFY ANY AFFECTED PERSONNEL THAT THE MACHINE DATA IS CONTINUOUSLY MONITORED AND DELIVERED, INCLUDING POTENTIALLY PERSONAL AND LOCATION DATA, AND THAT YOU WILL OBTAIN ALL NECESSARY CONSENTS AND APPROVALS FROM YOUR PERSONNEL AS REQUIRED BY APPLICABLE LAW TO COLLECT AND PROVIDE SUCH DATA TO US.

2. Confidentiality, Security and Storage of Data

Except as otherwise provided in this Policy, we will keep all of your Data that personally identifies you (e.g., your name and address) as private and will not share it with third parties, unless such disclosure is necessary to:

i. Comply with a law (or based upon our good-faith belief that disclosure is necessary to comply with a law);

ii. Protect our rights or property; or

iii. Enforce this Policy or any of our other policies and guidelines.

We may also share your Data as provided below, when required by a third party through whom you authorized or allowed Data to be transmitted to us or when otherwise authorized or requested by you.

We will not sell your Data to third parties except in the case of a sale of substantially all of our business or assets or the business or assets of one or more of our locations or business divisions or as otherwise permitted below with respect to aggregate Data. We may permanently delete or destroy any and all Data at any time as determined by us. We use a variety of commercially reasonable security technologies to help protect your Data from unauthorized access, use, or disclosure. However, the use of such security technologies is not, and should not be considered to be, any type of guarantee or warranty by us that your Data will not be accessed by third parties, or that we will use all available security technologies to prevent unauthorized access to, use, or disclosure of your personally identifying information.

3. Sharing and Use of Information

We share your Data with our affiliates, suppliers, vendors, and/or their agents and employees as we deem necessary for the provision of goods and services to you. Specifically, we may share your Data: (i) with third parties assisting us in the provision, administration, and management of goods and services generally; (ii) with third parties that assist us in providing goods and services that you request; (iii) with third parties that support our business operations or provide marketing or advertising services on our behalf, including marketing, technical, accounting, legal or other professionals; and (iv) as otherwise permitted by law or approved by you. We may use your Data for our general business operations and goods and services provided by us if it is in a form that is not capable of being personally identified with you or if it is combined with Data from one or more other customers in aggregate form that does not personally identify any particular customer. We may also sell, license or otherwise provide such de-identified or aggregated data to third parties.

While we use commercially reasonable efforts to safeguard your Data when transmitted to third parties, we do not warrant that your Data will be transmitted without unauthorized interception or modification or that your Data will not be accessed or compromised by unauthorized third parties.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. Collection of Your Information by Third-Party websites

Our website may contain links to other websites. We are not responsible for the privacy practices or the content of such websites. We may allow third-party advertisers to place ads on our website. These third-party advertisers may use cookies or similar technologies to help present the advertisements to you or to help measure the effectiveness of their advertisements. Some advertisers may use cookies to serve ads to our users or Customers based on their visits to our website and other websites on the Internet. The use of such technologies is subject to the privacy policies of the third-party advertisers and is not covered by this Policy. As a result, if you respond to any such third-party advertisers by clicking on the advertisements and/or visiting their websites or the websites of any other third party, be sure you evaluate their privacy policies before providing them any of your information. To opt-out of a third party’s use of cookies, you must visit such third party’s website and follow its specified opt-out procedures. You may opt-out of Google’s use of the DoubleClick cookie by visiting the Google Advertising Policies and Principles page at https://policies.google.com/technologies/ads. You can opt out of some, but not all, of third-party advertiser cookies in one location at the Network Advertising Initiative opt-out website, located at www.networkadvertising.org/managing/opt_out.asp. You may block all cookies by following the instructions in your browser’s documentation.

5. Updates and Changes to Policy

We reserve the right, at any time and without notice, to add to, change, update, or modify this Policy by posting such addition, change, update, or modification on our website. Any such addition, change, update, or modification will be effective immediately upon posting on our website.

6. Eligibility; Compliance with Children Privacy Issues

We do not knowingly collect or maintain personally identifiable information from children under the age of 13. If you know of someone using our website that is under the age of 13, please notify us immediately. If we are informed that anyone under the age of 13 is using the website, his or her account will be cancelled and all of his or her information will be deleted from the website as soon as practical.

7. How to Contact Us

If you have any questions or concerns about this Policy, or need to request corrections or deletions to the information you have provided to us, then please contact marketing@21stcenturyequip.com.